Toray Gets Positive Response at Premiere Vision

Toray Industries, Inc. participated for the first time in Premiere Vision held in Paris in September.

Ryo Murayama, General Manager, Women's & Men's Fabric Department says, "Our exhibits of Japanese-made manmade fiber fabrics with originality gained high evaluations from many visiting house designers in Paris."

Visiting firms to the Toray booth during the four-day exhibition period numbered 300 firms, of which 200 were from Europe, 60 from Asia and 40 from elsewhere. Of the 200 European firms, 60 were from France, 40 from Germany and the rest from elsewhere. By industrial segment, the breakdown of the 300 visiting firms is: 60%, apparel; 30%, textile converter, wholesalers and trading firms; and 10%, designers and conceptors.

Among Toray products, the popularity focused on materials with a clear expression of "Vintage" and "Remix", the trend for the autumn/win ter 2005 season.

Specifically, these are Toray products bearing the trade names of "Artirosa", "UTS" and "Solute Perla". Among other things, "Artirosa" won the highest popularity.

"Artirosa" is high-density super-fine fiber textiles of puffy touch and particular soft feel is produced through deep processing of composite single fiber composed of nylon and polyester. Micropowdery-handfeel beyond natural fiber, which only "Artirosa" can perform, appealed to customer in Premier Vision and made it the best selected item among "Platinum collection".

"Solute Perla" is Toray's newly developed finishing who has natural wavy face with refined luster recalls pearl or real leather under "Re-mix" concept. Producing layers and fine random crush using special polymer on the surface of textiles, achieved not only natural handfeel and modern luster but smooth moist touch.